HCE Crowd

A fortnightly web strip about Information Technology

HCE Web Design launches a new website, HCE Crowd. It will be dedicated to the publication of a series of web strips, for now on a fortnightly basis, all set in the office of a fictional Information Technology company in North-Eastern Italy. Any references to historical events, real people, or real locales are used fictitiously. Other names, characters, places, and incidents are the product of the authors’ imagination, and any resemblance to actual events or locales or persons, living or dead, is entirely coincidental. Each strip is the work of all HCE editorial staff: fasten your RSS feeds, ready, steady, go!

Howto: installing Facebook XHP

It seems that the pleasure of sharing it is not a privilege reserved to Facebook users only… little more than a week after the announcement of the future release of  “Hip Hop” for PHP source code, the developers of the famous social networking clicked “Share” once again, making XHP source code on GitHub available for download.

XHP has been used to develop Facebook Lite, and the programmers say that it is “quickly becoming a cornerstone of front-end PHP development at Facebook”. It is basically an extension that provides PHP with the capability of understanding XML tags natively and it is “is something between a programmatic UI library and a full templating system”.

Continue reading

Google PageRank update – pains and pleasures of SEO

As usual, on January the 1st Google has updated the PageRank, the green bar that for so many years has been among the few parameters for the evaluation of SEO activity on a website.

PageRank is a tool that assign a value to something intangible, the work of SEO, especially for those customers in need of tangible data to evaluate and give a financial value to a marketing effort. Yet this has created a paradox: the pursuit of a good result in terms of PageRank has often led to overlook other more important factors in the optimization of a site, including the most important, the actual Return Of Investment (ROI) achieved by the customer.

Continue reading